Tuesday, August 25, 2020

Hong Kong Peoples Social Values Of Welfare Sociology Essay

Hong Kong Peoples Social Values Of Welfare Sociology Essay Subject: Critically look at the turn of events and changes of social estimations of government assistance held by Hong Kong individuals when 1997. What are the components influencing the changes? Government assistance is all aggregate mediations to address certain issues of the individual or potentially to serve the more extensive interests of society may now be comprehensively gathered into㠢â‚ ¬Ã¢ ¦ classifications of government assistance (Titmuss, 1959). The improvement in the social estimations of government assistance has consistently been changing consistently, especially the twentieth century. In conventional Chinese society, individuals used to accepted that social government assistance, or fuk lei, was given by kind-hearted humanitarians in the public eye (N. Chow, 1994, p.325). In the mid twentieth century, the idea of social government assistance was still exceptionally feeble among Hong Kong individuals. Greater part of government assistance administrations were given by non-government associations before 1965 (W. S. Chow, 1993, p. 41). The circumstance changed after the distribution of the white paper of the social government assistance in 1965. Along with the ascent of social laborer, more individuals consider social government assistance is a piece of their social equality in the next decades. In 1997, the adjustment in power of Hong Kong and the Asian monetary emergency welcomed a critical effect on the social estimations of government assistance. In the accompanying sections, I will quickly talk about the advancement of social government assistance in Hong Kong and the comparing social estimations of government assistance, especially the progressions when 1997. As will be contended, there are both long haul and momentary variables that drove the changes. The previous would be the expanding thought of social equality and the last would be the Asian monetary emergency in 1997, the adjustment in sway of Hong Kong and the distribution of Comprehensive Social Security Assistance (CSSA) Review. In the mid twentieth century, greater part of individuals considered government assistance was given by kind-hearted humanitarians in the public eye. As Hong Kong was a province of Britain around then, the pilgrim government put their spotlights on securing the Britishs intrigue, especially the British dealers. Henceforth, the living condition and government assistance of nearby Chinese were not worried by the provincial government except if it meddle the enthusiasm of British. With this pilgrim foundation, neighborhood Chinese excused the idea of government assistance would not be given by the frontier government. The Chinese traders utilized their riches to set up and keep up their notorieties and positions of authority through demonstrations of good cause (Leung, 1996, p.3). They set up associations and offered government assistance to local people. Among these associations, Tung Wah Hospital was the most important altruistic association which cooked the clinical administrations a nd government assistance needs to local people. Aside from these associations, chapels and groups man affiliation would likewise offer government assistance to local people as well. In the post World War II period, the circumstance had a somewhat change. In the post war period, an enormous number of non-government or willful government assistance associations were set up in Hong Kong. It is imperative to take note of that the vast majority of these government assistance associations had their parent-bodies abroad. An ordinary case of these associations would be the Hong Kong Red Cross. During this crisis period, the globally connected government assistance association had likely done significantly more than the legislature in meeting the government assistance needs of individuals (N. Chow, 1994, p.324). In spite of the fact that the idea of government assistance is given by kind-hearted givers was debilitate, most of the Chinese in Hong Kong are as yet incapable to wipe away the conventional thoughts of government assistance and acknowledge the cutting edge thought that it ought to be the duty of the state to give the essential social government assistance admin istrations (N. Chow, 1994, p. 325). Then, a huge extent of populace was outcast from territory China (Due to the common war in China). Some portion of them considered Hong Kong is there impermanent sanctuary yet not their home. Consequently, government assistance improvement would not be their thought as they expected to leave Hong Kong soon. These variables made there were just little weight gatherings would battle for the rights for local people in that period. The circumstance further changed after 1965. In 1965, the provincial government distributed the White Paper on social government assistance. N.Y. Chow (1993) recommends that to be careful, the start of social government assistance strategy of Hong Kong was after the distribution of the principal White Paper on social government assistance in 1965 (p.41). The White paper was the main government archive that talks about social government assistance strategy in Hong Kong. It clarified the government assistance improvement and coordinated the encounters from the turn of events. Likewise, it gives the stands of provincial government toward social government assistance strategy and reasons that made the administration can't execute far reaching social arrangement in Hong Kong. In spite of the fact that the White Paper has been accused for ailing top to bottom conversation on the outline of social government assistance improvement and the predictable difficulties, however this White paper g ives an establishment for the further advancement of social government assistance framework (W. S. Chow, 1993). The idea of social government assistance and government were done dissevering like the past. More individuals began to coordinate social government assistance into the job of government. The most quick change was found during the 70s. There were two main considerations that drove the change, the Big Bang of social approach and the ascent of social specialist. The Big Bang of social approach was started by the 25th legislative leader of Hong Kong, Murray MacLehose. After MacLehose take office the representative in 1972, he had a solid awareness of other's expectations towards social government assistance, under his impact, revision of social government assistance strategy was essential (W. S. Chow, 1993, p. 52). Aside from it, the expanding social issues (for example the uproar in 1966 and 1967, Corruption) drove the interest for governments association in social government assistance further expanded. These variables encouraged the distribution of the subsequent White Paper of social government assistance in 1973. The point of the White Paper was allowing a multi year plan of social government assistance improvement and partitioning the obligation in giving social go vernment assistance among government and deliberate associations. The parts of social government assistance in the multi year plan included instruction, lodging, clinical help, social remittance, youth administrations and so forth. The exhaustive development of government assistance administrations expanded the inclusion of individuals in social government assistance framework. The estimation of government assistance would not be given by the pioneer government was further debilitating in this period. Aside from the Big Bang of social arrangement, the ascent of social specialist likewise prompted the noteworthy change in social estimation of government assistance. The ascent of social laborer could be followed back to the professionalization of social work and the execute of expert preparing at the University of Hong Kong and the Chinese University of Hong Kong in the mid-1960s. During the 1960s, Fabian Socialism was the most stylish methodology instructed in the social work schools of the two colleges (N. Chow, 1994, p.327). Fairness, opportunity and partnership are the focal estimations of Fabian Socialism. The social work understudies in 60s and 70s were emphatically impacted by these qualities. They had a solid feeling of moving in the direction of an increasingly equivalent and equity society. Consequently, when the understudies became social specialists in the public eye, they would attempt to advocate arrangements that accomplish to these two standards. More individuals wou ld think about government assistance as a way to accomplish an equivalent society. In the mean time, the youthful social specialists around then additionally worried on social liberties. They accepted that social government assistance is one the significant pieces of social equality. At the point when they graduated, they would instruct and advocate general society to maintain their social equality through various social activities. Accordingly, under this impact, it prompted the ascent of the familiarity with government assistance framework as rights appreciated by resident. Another noteworthy difference in social estimations of government assistance could be found in 1997. The central point that prompted the change is the Asian Financial Crisis in 1997. Prior to the emergency, the economy in Hong Kong was at blast. Larger part of individuals were effectively putting resources into property market and securities exchange. Around then, individuals underscored on material qualities and transient time skyline. Material qualities are the significant model used to assess the value of things and individuals (C.K. Wong, K. L. Chow K.Y. Wong, 2001, p.68). In the interim, larger part of Chinese financial specialist were searching for the most extreme advantage in the briefest timeframe. Topley states that numerous Chinese despite everything like to put resources into non-mechanical property and exchange in view of the moderately speedier return of capital and benefits. When putting resources into industry, the staggering want of speculators is to search for snappy benefits by whatever means present themselves as appealing in the short run as opposed to search for open door for beginning long haul venture. (as refered to in Lau, 1982, p.70) As both of the property market and securities exchange were so prospered, the financial condition empowered individuals to accomplish the above objectives at the same time. This thus drove Hong Kong got probably the wealthiest city in Asia. The expectation for everyday comforts in Hong Kong was one of the most noteworthy in Hong Kong history in the early mid 1990s. As a great many people could continue their life in the market, they put less thought on the government assistance framework. Around then, individuals would consider social government assistance framework was distinctly for the individuals who were deprived in the public eye, similar to older and impaired individuals. As it were, regardless of the oppressed and the relating pressure gathering, dominant part in the public eye would not think about the government assistance framework as they accepted they could accomplish self-sustentions in showcase. When all is said in done, social government assistance advancement was ove rpowered by monetary improvement at that period. Be that as it may, a noteworthy change was incited by the 1997 money related emergency. An extraordinary gloom in both financial exchange and property showcase was incited by the emergency. Heaps of individuals were

Saturday, August 22, 2020

Political Science Syria Government Essay Example | Topics and Well Written Essays - 750 words

Political Theory Syria Government - Essay Example In any case, this was not the case on the grounds that in an uncommon demonstration of solidarity between the Republicans and Democrats, there was broad restriction to any negative marks against the Syrian government, or any immediate association of the United States in the contention, consequently guaranteeing that the administration stays responsible to the American individuals. The way that there was across the board restriction to United States association in Syria from the two gatherings is a genuine explanation of the affectability towards this issue the American open feels (McDonnell). In an uncommon occurrence of solidarity, the delegates of the two gatherings appear to have, collectively, decided to set a motivation that speaks to the genuine sentiments of their constituents, who are generally exhausted of war. Truth be told, surveys demonstrated that the United States should quit focusing on the illuminating of outside clashes and rather focus on taking care of the developi ng number of issues on the local scene. Regardless of the appearing solidarity of the two gatherings concerning Syria, the reality has from the beginning remained that the United States government doesn't have an unmistakable strategy concerning Syria and this is maybe the motivation behind why the contention has proceeded throughout the previous two years. This contention has, be that as it may, likewise made a circumstance where it has gotten hard for the United States to manage the different results, for example, the advancement of the evacuee issue (Sly). It is almost certainly that the continuation of the Syrian clash will make a displaced person issue, as Syrian exiles look to settle in the United States. The way that Syrian exiles will probably look for refuge in the United States has gotten a stressing subject in the two gatherings and this is probably going to be another issue which will join the Democrats and the Republicans in a bipartisan manner. What's more, the Syrian war has caused the partners of the United States in the area, for example, Turkey and Jordan to have an inundation of displaced people which has made a pitiful circumstance in these nations (Araabi). The way that the Democrats and the Republicans, in spite of demonstrating that they can cooperate, still can't seem to organize their endeavors to think of a reasonable approach concerning Syria, which ought to include the ouster of the Syrian government and president, is generally upsetting. The United States Congress should squeeze the legislature to guarantee that it makes an unmistakable strategy that will empower the carrying the Syrian clash to a convincing end that will give enduring harmony to the Syrian individuals. Both the Democrats and the Republicans accept that the Assad system has lost its command to lead over the Syrian individuals and along these lines, it must go. This has been a standing situation of both of these gatherings since the start of the contention, yet rega rdless of this, there still can't seem to build up an unmistakable methods through which the Assad system can be removed (Kostyaev 54). Moreover, the two gatherings have discovered that the proceeded with rule of the Assad system will be adverse to the exile circumstance in the nation. This is mostly a direct result of the way that there will be an expansion, not

Tuesday, July 28, 2020

The State of the Mail Opened Processed

The State of the Mail Opened Processed Our fabulous Records Office team has processed all of the mail we have received. Now were really ready to read applications! This is a good time for you to check your application tracking on MyMIT. It will show what materials we have processed for you. We should have the following: Application Part 1, Application Part 2, Secondary School Report and Transcript, Evaluation A, Evaluation B, Testing Requirements (we should have processed most December testing by now), and, if applicable, Interview Report. What happens if the tracking system is missing something? First, do not worry. We do not assign blame on why we dont have it, we just know that we have not processed it. We will not look at your application unfavorably because it is missing an application component at this time. We will wait a while longer before having it evaluated to give you time to send along another copy. There are still many more weeks of reading to be done, so as long as you get us the copies in a timely manner, there will be no impact. The best way to get us a missing piece is by fax. Our Records Office fax number is (617) 258-8304. They loaded new toner into the fax machine today, so theyre prepared for the new documents! If we are missing an evaluation, the teacher may fax a copy to us. If they need another copy of the evaluation form, you can get a PDF from the tracking system. If you had an interview more than two weeks ago and we havent yet processed it, you should fill out the Conducted Interview form on the MyMIT Application Tracking Detail page. We will follow up with your Educational Counselor. If we have not processed standardized test scores that that you had the testing agency send us, then you may fax us a copy of an official score report. We will follow up with the testing agency. If we are missing your TOEFL scores, make sure the name on your application is exactly the same as it is on your TOEFL registration. If it is not, please send us an email with your TOEFL registration name. As mid-year grades are not yet available for most students, we do not expect that most students have sent in the Mid-Year Grade Report. You should send this in as soon as possible after your grades are available. Bottom line: do not stress if we are missing pieces. It happens every year for reasons usually beyond your control. No worries.

Friday, May 22, 2020

High School Math Common Assessment - 871 Words

Question One: Are there common concerns that are heard across the school? Across the district? Hernando County consists of 37 schools. Challenger K8 is a magnet public school, 70% of the population a lottery and 30% portfolio entrance. Hernando County relies on data to make decisions; however, the platform on what data to use is in question. The biggest push for 2015-2016 is common assessments, not only for schools but the district itself. The common concern is with the test themselves. Are they valid, are they testing the actual skill, the standard and what platforms are being used? These are the considerations of the district so the teachers thought. The intentions were good, but the mindset of follow through was not. As for the middle school math common assessments of nine week exams for the district were to be taken on an online testing platform and graded by the computer. The thought process was to mimic the Florida Standards Assessment. Teacher from different school were asked to work on the exams and then district personnel will upload the questions. The first and second nine week exams were a disaster. The testing platform did not have the question uploaded correctly nor were they graded correctly. The entire district invalidated the test. The data that could have been gain from this could have given us insight to trends across schools, trends as to troubleshoot standards, areas of weakness and growth for vertical planning. The district personnelShow MoreRelatedImportance Of Student Learning On The Mathematics Smarter Balanced Assessment1136 Words   |  5 Pages†¢ In the 2017 school year, only 70.20% of West Shore Middle School students achieved their target (average percentage of target achieved) on the Mathematics Smarter Balanced Assessment. By the 2018 school year, 75% - 80% of West Shore Middle School students will achieve their target (average percentage of target achieved) on the Mathematics Smarter Balanced Assessment. Student Learning Outcome 2 Rationale †¢ It is my belief that there should be a clear through line that starts with the district goalRead MoreThe Importance Of Instructional Improvements In College1517 Words   |  7 Pagesaccounted for. A 40% proficiency rate in the 2016-2017 school year amounted to 48 out of 122 students, while a 45% proficiency rate in 2017-2018 will amount to 161 out of 354 students. The data from Figure 1 in tandem with Table 1 are evidence that significant instructional improvements need to be made to achieve the school’s goals for the 2017-2018 school year. 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She is also the co-chair of the Content Literacy Continuum, which is a reading initiative our county has adopted for middle and high school. Currently she is not teaching Math 1; however, sh e has taught it in the past and her studentsRead MoreHigh School Students : Common Core And College And Career Readiness1706 Words   |  7 PagesHispanic high school graduates exposed to two different curriculums: Common Core and College and Career Readiness The Race to the Top program has spearheaded many highs school to purse programs that increase students completion of college from 40 to 60 percent within 16 years of their induction into the public education system (Transforming American Education: Learning Powered by Technology, n.d.). The government’s plan is the faster the student completes their higher education, the faster theyRead MoreEvery Student Succeeds Act ( ESSA Case Study1477 Words   |  6 PagesOne look at the Partnership for Assessment of Readiness for College and Careers (PARCC) sample tests and there is no question that rigorous testing protocols are aligned to not only the state standards but also assessment criteria that stakeholders believe matter the most. With the recent adoption of Every Student Succeeds Act (ESSA), it is evident that New Jersey is committed to upholding high-quality standards which have adjusted English Language Arts (ELA) and mathematics expectations to includeRead MoreThe New Commo n Core State Standards1357 Words   |  6 Pagesabout the new Common Core State Standards. But if you listen carefully to the conversations, the main concern is not about the standards, themselves, but about the consequences of high-stakes tests attached to the standards. And those concerns are well-founded. Trying to implement goals for deeper learning through an outdated testing model tied to a long list of punishments for children, educators, and schools is like pouring new wine into old bottles. It will certainly turn sour. The Common Core, forRead MoreImpact Of The Common Core State Standards On The Instructional1153 Words   |  5 Pages Impact of the Common Core State Standards on the Instructional Program Before the birth of Common Core, Illinois like many other states had its learning standards to identify what students should know and be able to do pertinent to their grade levels. Implementing such standards caused many Chicago Public Schools (CPS) to end up on academic probation, due to low test scores and failure to progress students to proficiency levels in core subjects like reading and math. In fact, Chicago TonightRead MoreGraduation Speech : Literature Review1648 Words   |  7 Pageshave that in common because they are young humans. How they need you, however, differs. Unless we understand and respond to those differences, we fail many leaners† (Tomlinson, 2001, p. 15). In the beginning of the year, my students and I got through the highly anticipated first few days of school full of expectations, community builders, and fun, when I quickly learned I had a classroom of â€Å"math haters.† When I surveyed my class, I found out the majority of my studen ts thought math was boring

Saturday, May 9, 2020

The Supply Chain Network Provides Flexibility For Users

different departments in Almost 21 and its members in the supply-chain network provides flexibility for users to deliver and analyze information to construct a regime to serve customers in a more effective way. For example, Almost 21 might need information from distributors to identify the sales of its design to make pricing adjustment to its product. This approach greatly reduces time to receive the physical documents and therefore allows Almost 21 to make speedy response to the targeted market. From a CRM perspective, the interrelated databases and customers’ participation in the development of data sets up an image that the company emphasizes the significance of customer opinions which helps to develop a long-term relationship with the†¦show more content†¦92-93). From figure 5 and 6, data mining techniques compliment with queries helps to find hidden relationships in the data marts in order to find customer preferences and suggest customized advertisements (Faria 2012, p. 255-256). As a result of acquisition, expansion and business nature, Almost 21 requires to do substantial analytical works in order to source complex data relationships within different customer segments such as the relation of spending behavior against age groups and the relation of product sales against age groups. Therefore, BI applications aims to help supply chain planners to implement product mix decisions which refers to the process of choosing the right product options to the customers for sale (Chowdhury Das 2012, p. 219). Additionally, BI applications advance the performance of Almost 21’s SCM and CRM. From a SCM perspective, the transparency of data, the availability of data mining and OLAP in data warehouse help to construct a more customized product and strengthen the supplier-suppler relationship. Hence, the BI applications facilitate the coordination and decision-making process in the supply-chain network, which in turn benefits the end-users. For example, Zara is a successful firm which had short lead times for new fashion idea because of its comprehensive data analysis, design and product management (Walter 2013). Furthermore, the BI applications help companies to

Wednesday, May 6, 2020

Radioactive Isotopes Free Essays

Radioactive Isotopes An isotope is one of two or more atoms with the same number of protons, and position in the periodic table, but different number of neutrons and physical properties. Isotopes have an unstable nucleus that decay suddenly by a release of nuclear electrons and radiation. This essay will be discussing one of the applications and uses of the radioactive isotopes, and it will also state one problem that radioactive isotopes can address. We will write a custom essay sample on Radioactive Isotopes or any similar topic only for you Order Now The radiation characteristically meet four kinds: alpha radiation, beta radiation, gamma radiation and x radiation. Alpha radiation is weighty, that includes a very-short variety element and is in fact a homeless helium nucleus. Some examples of alpha radiation are radium, radon, uranium, and thorium. Beta radiation is weightless, has short-range particles and is in fact a cast out electron; some examples of beta radiation are strontium -90, carbon-14, tritium, and sulphur-35. Gamma and x radiation are extremely incisive electromagnetic rays. One of the problems I’ll be discussing and is actually solved by radioactive isotopes is a cancer cell. Radiation therapy draws on high-energy radiation to damage on cancer cells by damaging their DNA, unfortunately it can also damage normal cells, so as a result the treatment must be circumspectly designed to reduce side effects. X rays offers huge advantages, counting the previous discovery of cancer and the opportunity of premature action, their use is linked with minute improves in cancer danger. In attendance the agreement vision is the profit of showing women over 50 years old, ignorantly prevail over the associated risks due to radiation experience. Typical effective doses from diagnostic medical exposures in the 1990s Diagnostic procedure | Typical effective does in millisieverts | Equivalent number of chest x-rays| Approximate equivalent period of natural background radiation (1)| X ray examination: -| Limbs and joints (except hip)| 0. 01| 0. 5| 1. 5 days| Chest (single PA film)| 0. 02| 1| 3 days| Skull| 0. 07| 3. 5| 11 days| Thoracic spine | 0. 7| 35| 4 months| Lumbar spine | 1. 3| 65| 7 months| Hip| 0. 3| 15| 7 weeks | Pelvis| 0. 7| 35| 4 months | Abdomen| 1. 0| 50| 6 months| Intravenous urogram (IVU) | 2. | 125| 14 months| Barium swallow| 1. 5| 75| 8 months| Barium meal| 3| 150| 16 months| Barium follow through | 3| 150| 16 months| Barium enema | 7| 350| 3. 2 years| CT head | 2. 3| 115| 1 year| CT chest | 8| 400| 3. 6 years| CT abdomen or pelvis | 10| 500| 4. 5 years| Radio nuclides studies: – | Lung ventilation (Xe-133)| 0. 3| 15| 7 weeks| Lung perfusion (TC-99m)| 1| 50| 6 months| Kidney (TC-99m) | 1| 50| 6 months| Thyroid (TC-99m)| 1| 50| 6 months | Bone (TC-99m)| 4| 200| 1. 8 years| Dynamic cardiac (TC-99m)| 6| 300| 2. 7 years| PET head (f-18 FDG)| 5| 25| 2. 3 years| There are 5 modern uses and applications of radioactive isotope, smoke detector, irradiation in pest control, food irradiation, medical uses, and agricultural application – radioactive tracers. I will be arguing the agricultural application-radioactive tracers by linking it with the factors and the local and global content. Agricultural application – radioactive tracers can be used to recognize chemical and biological procedures in vegetation. Radioisotopes are chemically the same with other isotopes of the identical element and will be replaced in chemical responses; radioactive isotope appearances of the onstituent can be simply noticed with such devices. Example: ? a solution of phosphate, containing radioactive phosphorus-32, is injected into the root system of a plant. Since phosphorus-32 behaves identically to that of phosphorus-31, the more common and non-radioactive form of the element, the plant uses it in the same way. A Geiger counter is then used to detect t he movement of the radioactive phosphorus-32 throughout the plant. This information helps scientists understand the detailed mechanism of how plants utilized phosphorus to grow and reproduce. Chemistry is connected to the compositions, properties, and the reaction in matter. Elements can help in agricultural applications by creating new substances in chemistry to improve our collections, the substance quality, production and the resistance time. By chemistry we can also have accurate proportions of chemicals, therefore they could produce the right substances, so later on chemistry could develop and improve agricultural application. Sustainable agricultural applications require a commitment to change public policies, economic organizations, and social values. There are 5 economical, political and social contents; food and agricultural policy, land use, labor, and rural community development. Food and agricultural policy, government and award college investigate strategies might be customized to highlight the progress of sustainable options. Land use, educational land use connivers and judges, think that agricultural application is an important thing to do to be on your right side. Labor, it must be supported by many government policies in order to recognize the impotents of an element of the land grant colleges, and watchfully measured when charging the impact of new technologies. Rural community development, economic development policies are needed to give the confidence by expanding the agricultural production on farmer families as a donation for healthy economies in rural communities. Sustainable agricultural rules can help further communities that meet employments of educational, health and social needs. A theoretical example of some of the factors affecting agricultural yields (the heavy red line): technology and management trends, innovation, policy, extreme factors and weather: – Agriculture offers us with the food we all eat every day, but can you identify how those agricultural performs impact global warming? We all know that there are negative impacts of global warming, as well as positive ones. Negative impacts as Industrial agriculture’s huge carbon footprint, Greenhouse gas emissions from fertilizer and pesticide use, and Land use changes and agriculture. Positive impacts as Carbon impounding in soils, Agriculture as carbon cap and storage, and Local food systems and greenhouse gas emissions. Bibliography: – * Web. 26 Feb. 012. ;http://www. chem. duke. edu/~jds/cruise_chem/nuclear/uses. html; * Web. 26 Feb. 2012. ; http://hps. org/publicinformation/ate/faqs/radiationtypes. html;. * Web. 26 Feb. 2012. ; http://wiki. answers. com/Q/What_is_the_importance_of_chemistry_in_agriculture ;. * Http://medicaldictionary. thefreedictionary. com/radioactive+isotope. Web. 26 Feb. 2012 * Web. 26 Feb. 2012. ; http://www. sarep. ucdavis. edu/concept. htm; * Web. 26 Feb. 2012. ; http://www. lef. org/protocols/cancer/radiation_therapy_01. htm;. How to cite Radioactive Isotopes, Essay examples

Tuesday, April 28, 2020

We, On The Death Row Essays - Communication Design, Benetton Group

We, On The Death Row ?WE, ON DEATH ROW? BENETTON'S CAMPAIGN Since 1989, Benetton officially adopted the trademark, United Colors of Benetton, initiating and formalizing more than ten years strategy to radically transform the face of conventional advertising. In place of the product, Benetton presented powerful and problematic visual images of social issues of universal importance such as environmental disasters, peace, AIDS, terrorism, murder, tolerance of diversity and struggle against racism. Benetton's advertising campaigns and social communication strategies are a clear echo of contemporary culture and society. Benetton's United Colors Campaign transformed the traditional notions of advertising, so that the goal is no longer to simply sell their products, the brand name or to create a desire. Instead, their campaigns promote social concerns, critiques and ideologies. Since Oliviero Toscani, photographer and creative director of Benetton advertising, arrived to the company, controversy has accompanied every campaign. Since then, campaigns have been based on photographs and journals. The use of crisis-torn images for commercials ends is what causes disturb to audiences, but has allowed Toscani to use a commercial medium for humanitarian ends. Because of the mentioned above, Benetton moreover than being just a clothing store, has become into a social entity. Where it's not only having a relationship with people because of fashion, but also has established relationship through sports (basketball, rugby, volleyball, and cars), and social concerns around the world. ?We, On Death Row? is a $20 million project. Created by Benetton in association with the National Association of Criminal Defense Lawyers (NACDL) and the international death penalty abolitionist group, Rome- based Hands Off Cain. The campaign contains 26 photographs of people on death row with their names, ages and execution day over the words ?sentenced to death?. This campaign has already appeared in the Talk magazine with a special 100 pages brochure along with interviews (innocent interviews) made by the journalist Ken Schulman (a collaborator of the Newsweek magazine). This pictures has also appear on billboards, posters, newspapers and obviously available in the Benetton web page. There have been a great variety of reactions and opinions regarding these images. And because of this it is important to mention the positive and negative aspects about the campaign, establishing it in a global perspective (not with an American perspective). I am analyzing the campaign in a global perspective, because it is not a campaign targeted only to the U.S. public. It is a campaign designed to target people throughout the world. And even though the campaign was ?produced? in the U.S., the U.S market is not the only one and even more it is not the principal market. POSITIVE ABOUT THE MARKETING/ADVERTISING STRATEGY: ? First of all it is important to mention that the reaction has occur only in some places, specially the death penalty states. In other places is little noticed (like for example Washington state). This kind of reaction it is mainly a reaction in the U.S. because for example Italians, longtime opponents of the death penalty, increasingly are crusading against its use abroad. Over the coming year, Rome's colosseum is to be lighten up for 48 hours every time a death sentence is suspended anywhere in the world or a country abolishes the death penalty. ? The arguments in favor of capital punishment center around: ?an eye for an eye?. What kind of argument is this? ?The campaign is about the death penalty. Leaving aside any social, political or moral consideration, this project aims at showing to the public the reality of capital punishment? (Benetton, Looking). The real goal of the campaign is to put a human face on individuals this country is looking to execute and to create a dialog on the issue of punishment, regardless of the crime the individual committed, Speedy Rice a professor of law at Gonzaga University in Spokane, Wash., who served as NACDL's point man on the project and coordinated the visits with corrections officials, inmates, and their lawyers explained. This isn't intended as a slight to the victims or families. We just wanted to focus on the punishment. It is difficult to me to understand what is the real conflict in the people who disagree on the campaign. But the only answer I can put to this is that only here, i n